The Post in Context
The Marketing team look after the Marketing for 8 Wave sites, 7 Sport Eastbourne sites, Sky High Trampoline Park, East Grinstead Sports Club and Newhaven Fort. The Head of Marketing reports to the Chief Executive Officer who in turn reports to the Board of Trustees.
As a member of the Business Development Team, the post holder is responsible for the management of 6 staff (Marketing Manager, Social Media and Content Executive, Marketing Executive, Customer Engagement Executive, and two Membership & Sales Advisors). The Head of Marketing also supervises the Marketing Champions, a representative from each site team who helps to ensure good standards at a site level. The post holder is responsible for the management of external marketing agencies and freelancers, including a freelance designer, PPC marketing agency, SEO consultant and PR agency.
Moving into the 2018/19 financial year, the Strategic Priority for the Marketing Team was to make Wave more modern and relevant in a digital age. In response, a digital-first marketeer was hired in April 2018 to take Wave on this journey. A maternity cover Head of Marketing is now required to develop and deliver both on-line and off-line marketing and communication strategies and plans and manage work streams for the marketing team to ensure a planned and well coordinated approach to internal and external marketing.
What We're Looking For
An excellent marketeer with great people management skills, including a strong background in managing a variety of projects and campaigns being worked on by a number of team members. Meeting deadlines, working within budgets and reviewing results afterwards.
A broad range of experience and knowledge across both digital and offline marketing. A good base knowledge in all types of marketing, with the ability to seek the right external advice or learn quickly if a new skill is required.
Brilliant attention to detail and proofing skills, being able to check for both design and copy errors and ensure good standards are met.
Highly desirable: Experience working in a membership-based business and great knowledge of customer service and how it touches upon marketing.
Read more in the attached job description.
Wave Leisure Trust Limited (Wave) is a Charity and Social Enterprise with a purpose of “Inspiring Active Lifestyles” and a Vision, “To be at the heart of the improvement of health and wellbeing within the Community”.
Formed in 2006, Wave is recognised as an award-winning Trust, managing fifteen leisure facilities, Sky High Trampoline Park and Newhaven Fort along with providing a vast range of activity programmes and outreach initiatives.
Supporting well over one million active customer visits on an annual basis, Wave ensures all surplus revenues generated from activities are reinvested back into the community in the form of facility developments and refurbishments, new programmes of activity or outreach initiatives.
Working across a range of sectors including Sport and Activity, Education, Public Health and Adult Social Care, Wave helps people of all ages and ability levels to be active, how they want, where they want, when they want.
How To Apply
Please apply online below or contact Nicola.Nicholas@waveleisure.co.uk if you’d prefer to receive an application form.